My all time fave is probably the shad rap (both deep and shallow) I've had good luck with many colors but favorites are perch, crawdad, firetiger, and silver.
I have a lot of crankbaits in my box, Matzuo, Rebel, Bomber, Storm, Rapala, etc etc. I will use them all from time to time or if i just want to try something different. Cranks with rattles are nice if the fish are agressive. I personally suspect that rattles can scare fish off if their not in an agressive mood (just a hunch, I have nothing to document this)...another reason I like the shad rap. I think different cranks have their place...rattles, colors, actions (wide or narrow wobble) , suspending diving depth...all are factors to consider.
I really enjoy fishing cranks but don't get to as much as I want because I am stuck on shore or wading right now so I have a hard time finding deep enough water to use them without snagging and losing a $5 lure.
lately I have been using a lot of suspending jerkbaits (x-rap and husky jerk) and am interested in getting the deep diving versions of these to use as a suspending deep crank.
Overall, I think that Rapala is my favorite brand, I always have good luck with them.