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I saw another one...a commercial on TV where an older white male with some sort of health problem gets better with their medication and goes fly fishing. But this time...he knew how to cast! I believe he chose a woolly bugger, if I'm not mistaken. I always find these commercials interesting as this image appears to fit the dominant demographic associated with our sport.

Am I doomed into ED and Gout if I keep fly fishing?
 

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It's about trying to hit a target demographic. If you ask people in a focus group what positive image they would associate with a healthy active person who might need that particular product (gout, Diabetes, BPH), most would pick fishing. A guy rocking in a chair on the front porch isn't going to sell what you are trying to move as well.

I do like the new Viagra commercial where the guy confidently fixes his overheating Super Sport with a tall bottle of spring water. He then cruises into town at sunset, and pulls into the garage next his wife's SUV. ;) Gotta love marketing. . .
 
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According to Fly Fisherman Magazine:

Demographics:
Average age 53.4 years
$166,200 Average household income
$2,645 Average spent on fly fishing
equipment in the past 12 months
80% Married
91% Own their home
89% College educated
96% Fly fish in freshwater
23% Fly fish in saltwater
55% Tie their own flies averaging 140 flies
per year
Average fly fishing trips per year- 18.7
54% Of these trips are guided
Average days a year fly fishing- 32

These subscribers are accomplished fly
fishermen, who travel approximately 16 times a
year spending an average of $2,800 to
specifically fly fish.


So there ya go, big chunk of the Viagra Crowd
 

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I have a feeling that this isn't a Gaussian distribution and there is probably another smaller hump in the lower salary and age ranges.

So, if I keep fishing for the next 23 years does that mean when I am 53 I will be in the top 6% of earners in the US? Nice!!
 

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just lurking said:
I have a feeling that this isn't a Gaussian distribution and there is probably another smaller hump in the lower salary and age ranges.

So, if I keep fishing for the next 23 years does that mean when I am 53 I will be in the top 6% of earners in the US? Nice!!
"At either end of the social spectrum, there lies a leisure class." ;)
 
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