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PLANT CITY, FL - Some Wal-Mart customers soon will be able to sample a new discount item - Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $6-8 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, Rhode.Island. "There is wine in a box that people are willing to buy," she said, "the right name is important."


The top 15 suggested names for Wal-Mart Wine:

15. Box O' Grapes

14. Chateau Traileur Doublewide

13. White Trashfindel

12. Big Red Gulp

11. Grape Expectations

10. Domaine Wal-Mart "Merde du Pays"

9. NASCAR Bernet

8. Chef Boyardeaux

7. Peanut Noir

6. Blue Light Special Nun

5. Chateau des ****face

4. Martha Stewart's Sour Grapes

3. I Can't Believe It's Not Vinegar!

2. World Championship Wriesling


And the number 1 name for Wal-Mart Wine...

1. Nasti Spumante
 

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Wonder what would be proper to serve with lutefisk? I was thinking a 2004 Gallo chablis, but maybe Wal Mart would have something. Vin blanc dans la boîte, perhaps?
 

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Walking Eagle said:
Wonder what would be proper to serve with lutefisk?  I was thinking a 2004 Gallo chablis, but maybe Wal Mart would have something.  Vin blanc dans la boîte, perhaps?
??? ??? ???What ??? ??? ???
 
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